AI-First Engineering Partner
Tecnologías / Acquia

Acquia Convert: personalization and CRO on Drupal

A/B testing, behavioral segmentation, and real-time personalization integrated into your Drupal platform, for decisions based on data, not assumptions.

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Continuous experimentation architecture

Personalization fails when it's treated as a one-shot project: the portal becomes a collection of rules nobody updates. Personalization works when it's treated as a continuous practice with a hypothesis backlog, a statistical validation window, and closure of learnings. With Acquia Convert your portal operates as a real-time data lab, validating hypotheses through A/B testing and advanced segmentation to eliminate guesswork from your digital roadmap. Content decisions become backed by measurable evidence.

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Credentials in the Acquia ecosystem

Verifiable recognitions from the global Acquia program and the Drupal community backing every Convert implementation.

drupal certified partner gold

Personalization and impact capabilities

From assumption-based decisions to optimization driven by real user behavior and evidence.

A/B and multivariate testing

Experiments on content, user flows, and CTAs to validate the highest-converting variant before deploying to the full audience.

Behavioral segmentation

Dynamic audiences based on source, device, browsing history, and client business data.

Real-time personalization

Experiences adapted to the visitor's context and profile to increase message relevance on every visit.

Native DXP integration

Personalization rules applied directly within the Drupal core without generating performance latency.

ROI optimization (CRO)

Focus on critical KPIs: lead generation, direct sales, and engagement depth by audience segment.

Structured data for AI

User behavior structured and ready to feed recommendation engines and applied AI agents, with a winning-patterns library to scale results across the multisite ecosystem.

CRO engineering services

From technical deployment to monthly operation of high-impact optimization campaigns.

Strategy and test backlog

Definition of hypotheses and experimentation roadmap aligned with the organization's growth objectives.

Acquia Convert implementation

Technical configuration, conversion event definition (tracking), and integration with the client's data ecosystem.

Ongoing campaign operation

Recurring support for design, execution, and results analysis for every active experiment.

Frequently asked questions about Acquia Convert

What marketing and technology leaders ask us when evaluating personalization and CRO on Drupal.

Analytics tells you what happened; Acquia Convert lets you change content to influence what will happen, validating changes in real time with statistical evidence before deploying to the full audience.

While traffic accelerates statistical significance, we prioritize experiments on critical sections where even moderate volumes generate a clear and measurable ROI.

As a native Acquia integration, personalization executes with minimal latency, protecting Core Web Vitals and the end-user experience.

It is a shared tool: marketing leads the hypotheses and content, while IT and esinergia ensure technical integrity and the quality of behavioral data.

Are your content decisions backed by data?

We start with a session where we define the most relevant experimentation roadmap for your platform, with hypotheses prioritized by potential conversion impact.

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